Views: 60 Author: Site Editor Publish Time: 2022-10-24 Origin: Site
Product packaging design is an integral part of brand building and an important part of brand tonality. It can be said that the appearance of a product determines the brand value and the first feeling of consumers.
Under the principle of the user first, all products focus on whether they can bring a pleasant experience to consumers. The packaging container can have more innovations if a product is attractive enough, in addition to more diverse and creative designs and expressions. Under the "face value economy" and "green economy," what consumption changes will the packaging industry usher in?
Environmental protection has been the most discussed topic in recent years. Traditional cosmetic packaging materials include plastic bottles, glass bottles, hoses, metal containers, etc. Under the "plastic restriction order," new packaging materials that are green, environmentally friendly and reusable have become a new choice for deodorant bottle manufacturers. Among them, the popularity of pulp plastic film (plant fiber plastic film) packaging in the cosmetics market is rising.
It is reported that cardboard deodorant tubes use the pulp as raw material and adopt high-temperature thermoforming technology, which is in line with the current trend of environmental protection and purity and has the characteristics of safety, waterproof, oil-proof, high-temperature resistance, leakage prevention, and recyclability.
In the upstream packaging material market, there are already companies promoting the development of new paper packaging materials. The paper packaging launched by the company mainly uses recycled paper, herbal paper, primary color kraft paper and other materials, which is green and environmentally friendly and has low manufacturing costs. In addition, the application fields of the composite paper tube are also very wide. It can be filled with products of various shapes, and the outer layer can be color-printed, which has a good display effect and is light and easy to transport.
To cooperate with the natural and harmless promotion of products, brands also tend to use environmentally friendly packaging at the brand level. Not only that, but the trend of natural, organic, and clean beauty is further driving the growth of this segment.
Giant companies such as L'Oreal, Procter & Gamble, and Unilever are trying to use paper deodorant tubes in their products to replace glass, plastic and other packaging materials. It is reported that this type of paper bottle has a special coating inside to ensure that the bottle itself will not affect the liquid, emulsion and other materials stored inside.
In addition to the advantages of environmental protection, minimalism and recycling, paper deodorant packaging also provides more flexibility for the brand's printing design.